Justin Foster
HE / HIM / HIS
Justin Foster believes that love never looks away. After many years as a brand coach, this belief inspired him to co-found Massive, a coaching practice dedicated to supporting business leaders who are called to use their status and brand to take on systemic change. Justin’s love for language extends beyond the business world as a poet, essayist, and songwriter—and as the published author of four books. In his coaching, writing, and speaking, Justin seeks to inspire others to go inward, embrace the mystery, and show the world who they truly are.
The kings serve the queens.
Popular Talks
The Art of Unfinishing:
Leading and Innovating in the Face of Constant Change
At least 50% of business is a complete mystery; a vast unknown that unfolds in radically unexpected ways. Somewhere along the way, we became addicted to certainty. Data became our idol. Pretense became our reality. In this talk, Justin Foster challenges conventional business norms with the heretical idea that the secret to navigating uncertainty is Unfinishing – a philosophy and mindset that embraces never getting there, never being done.
Third-Way Thinking:
An Ancient Leadership Mindset for a New World
We are participating in the convergence of two colossal events: 1) The end of binary thinking and industrial-age models and 2) The rise of the science of consciousness. This new world requires a new mindset that recognizes humility, compassion, moderation, intuition and wisdom as necessary leadership qualities – all of which are ancient principles of leadership. Justin Foster refers to this new leadership mindset as Third-Way Thinking. In this talk, Justin blends timeless and contemporary concepts to explore the limitations of either-or thinking, challenges our obsession with data, and unpacks the need for both contemplativeness and critical thinking.
Leadership Presence:
Where Inner Work Meets Outer Story
Where does confidence come from? Not ego-fueled bluster and bragging (hint: that’s not confidence, it’s insecurity), but a deeply centered confidence that grows and evolves. Combining principles of leadership, branding and personal growth, Justin Foster shares his insights on the journey to leadership presence. Justin reveals the inner work necessary for this presence to emerge: discovering your mission, embracing your gifts and the four practices of the modern leader. With those principles as a foundation, Justin teaches how to live out your story as a leader through developing a unique point-of-view, sharing your ideas through thought-leadership and practical tips on personal branding and leadership presence.
Community, Consulting, Workshops & Coaching
The Art of Unfinishing: Leading and Innovating in the Face of Constant Change
At least 50% of business is a complete mystery; a vast unknown that unfolds in radically unexpected ways. True leadership has always been much more about stepping into this unknown than managing the known. Yet somewhere along the way, we became addicted to certainty. Data became our idol. Pretense became our reality. In this thought-provoking and soul-stirring keynote, Justin Foster challenges these conventional business norms by making the heretical claim that the secret to navigating uncertainty is Unfinishing – a philosophy that embraces never getting there, never being done. Unfinishing leverages the void to become perpetually innovative and relevant and understanding there are no limits, no “full potential”.
This talk will challenge you, remind you of what your soul already knows and provide executable ideas for embracing Unfinishing in your business. Key takeaways/learnings:
- Four mindsets that limit Unfinishing
- Six Mantras of Unfinishing
- Key traits of an Unfinished leader
- How traditional branding and marketing make things worse
- The ROI of Unfinishing
Format
45 – 60 min keynote or 2-hour workshop
In-person or virtual
Being Marketers (BeMa)
A community for ethical marketers that includes exclusive content, live brainstorming and more.
Strategic Messaging Lab
Creating the messaging of a brand, offering or initiative is one of the most frustrating and difficult endeavors in branding and marketing. Uncovering the root belief, core brand language, brand voice and implementation guide.
Root Session
A day-long immersion into every aspect of your brand. Designed for executive teams, founders, partners and solopreneurs. Brand strategy, core language and marketing plan.
“Justin and Emily have really helped us articulate what we stand for as a brand and effectively communicate the value we provide to our customers. More importantly, they gave us the courage to lean forward in our marketing and embrace our role as unconsultants, which has allowed us to rise above the competition and claim our unique niche in the market.”
— Bryce Hoffman, CEO/founder, Red Team Thinking
“Even though it’s been awhile since our Root Session, I’m still experiencing the benefits of it. It’s been the most worthwhile time we have ever spent on our brand.”
— Denise Malkoon, Co-founder, Americano Foods
Justin Foster believes that love never looks away.
After many years as a brand coach, this belief inspired him to co-found Massive, a coaching practice dedicated to supporting CEOs and founders who are called to use their status and brand to take on systemic change. Along a journey that began on a cattle ranch in eastern Oregon, Justin has spent two decades providing unconventional and often heretical strategic coaching to leaders in every sector and industry.
Utilizing a combination of wisdom and wit, Justin is adept at translating what the souls of leaders are trying to express to the world. His gifts of strategic intuition and mastery of language have built his reputation for always uncovering the perfect words to say in any situation. His love for language extends beyond the business world as a poet, essayist, and songwriter – and as the published author of four books.
Justin is a sought-after international speaker noted for his directness, pithiness, and folksy style of speaking. He is a vocal advocate for neurodiversity, conscious masculinity, and mental health.
In his coaching, writing, and speaking, Justin seeks to inspire others to go inward, embrace the mystery, and show the world who they truly are. Justin lives in Austin, TX with his partner and their son and also has two grown children and two grandchildren. He loves deep conversations, great coffee, good bourbon, and real country music.
Let’s collaborate to ensure a transformative experience.