Crystal Whiteaker
SHE / HER / HERS
Crystal Whiteaker (she/her) is an Inclusive Branding and Leadership Development Consultant, and the author of Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging.
Compassion is the guiding principal of all that I do and leading through core values is central to how I work with folks.
Popular Talks
Brave Leadership is a Choice
Learn about the responsibilities of inclusive leadership and what it really means to have influence. By the end, participants will understand how these responsibilities and traits are vital to help create belonging within a community.
Rooting Your Brand in Core Values
Learn about the benefits of rooting your brand in core values aligned to you, your mission, and purpose. Learn new ways to identify, define, and communicate your core values so you have a rooted foundation to connect to every decision you make, with an inclusive lens.
Our Roles in Creating Inclusive Environments
This masterclass will cover the importance of inclusion and the role of individuals in the environments they occupy.
Workshops, Coaching & Consulting
Workshops
Building Aligned Relationships
This masterclass will help support your role in creating inclusive environments and establishing relationships aligned to your core values. This includes the relationship with yourself as well as relationships with people you connect with.
How to Be An Inclusive, Inspiring Leader
This masterclass will break down the responsibilities of inclusive leadership and what it really means to have influence. By the end, participants will understand how these responsibilities and traits are vital to help create belonging within a community.
How to Incorporate Inclusive Language Into Your Messaging
A continuation of Our Roles in Creating Inclusive Environments, this class is designed to guide you through how to create truly mindful and inclusive messaging through self-awareness and compassion.
How to Manage Discomfort When Identifying Bias
This class includes ways to manage the discomfort when identifying bias. Learn about practices you can incorporate to help you create brave spaces for yourself and people you engage with.
Coaching
I believe in co-creating containers where people can show up as they are and feel seen in their humanity, so I take a holistic, trauma informed, collaborative approach. I know that when people feel seen, heard, and understood, they’re more likely to feel comfortable opening up to share their challenges, talents, curiosities, and contributions in ways that are beneficial.
Consulting
Consulting services include a complete review of a brand/business to ensure that every facet is inclusive, human-focused, and values-aligned. This includes all written, visual, verbal, and behavioral messaging; as well as the internal culture and the overall client experience.
“We had the opportunity to hire Crystal as a speaker for our inaugural summit. She instantly cultivated grace and warmth and set the tone and pace for the rest of the day beautifully. Hire her, pay her, invite her back. You won’t regret it. Our world and our community are forever changed for the better because she’s a part of it.”
– Elisa Stampf, Co-Founder & CEO, Insure Equality
“Crystal developed and delivered an engaging and valuable workshop on Inclusive Branding for Impactful Leaders for the female entrepreneurs that make up the BRA Network. What stands out about Crystal’s style of teaching is that she listens well, she gave plenty of examples throughout her presentation and answered any and all questions from the attendees. Feedback was excellent from all participants. Top qualities: Organized presentation, excellent content knowledge and tremendous takeaways.”
– Carrie Murray, Founder, BRA Network
“Crystal is an expert in training and facilitating conversations with organizations, small business owners and entrepreneurs who want to make diversity, equity and inclusion a cornerstone of their messaging and branding. Crystal’s approach in motivating her students to identify core values and create clear messaging and tangible action plans allows for the experience to obtain a higher level of intention and self awareness applicable to any professional format and practicing those elements learned. I highly recommend Crystal’s education program as well as guest speaker services to train and touch on imperative discussions surrounding diversity, equity, inclusion and human-focused initiatives.”
– Courtney “Dazzler” Ibarra, Beatsource
“For business owners who are serious about wanting every aspect of their business to reflect the values of inclusivity, equity-mindedness, authenticity and trauma-sensitivity I can’t imagine working with a better thought or implementation partner than Crystal Lily Creative. Highly recommend!”
– Wendy Ryan, CEO at Kadabra
“Crystal is amazing. She asks the hard questions and helps you work through the hard answers. Crystal understands that inclusion is a necessity for every human to have a voice at the table. She lives her work at the very core of her being and is one of the most genuine people I know. I was able to dive deeper and keep clarifying what is most important to me and that translated to my messaging becoming more clear. Crystal has made me a better human and business owner. I fully recommend Crystal if you’re ready to do the work!”
– Kirstie Wheeler, Educational Consultant and Associate Professor, Berklee College of Music
- Woman, BIPOC & LGBTQ-owned Business
- Traveling from West Coast, USA
Crystal Whiteaker (she/her) is the Founder and CEO of Crystal Lily Creative, and author of Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging.
Crystal is a photographer by trade and an Inclusive Branding and Leadership Development Consultant who helps mission driven brands and leaders create values-aligned human-focused environments. Crystal brings 20 years of practical, creative, relational, process driven experience across multiple industries.
She is a self-described “corporate trained, creative hippie” who puts a strong focus on core values to help people connect, communicate and lead with belonging in mind. Recognized as the 2024 Empowerment Leader of the Year by BRA Network, Crystal cares deeply about diversity, equity, inclusion, and belonging and is an advocate for leaders and organizations that provide resources and support for healing.
Beyond her work, Crystal enjoys spending time in nature, connecting with people, practicing/teaching yoga, and exploring new places.
Let’s collaborate to ensure a transformative experience.