SHE / HER / HERS
Emily Soccorsy is Co-founder of Root + River, an intrinsic branding practice for defiant leaders, based on the belief that all great brands are spiritual experiences. Balancing masculine and feminine energy becomes a natural part of the branding process. Aside from strategy consulting with her counterpart, Justin Foster, she is a writer and keynote speaker.
When we create, we overcome.
The practice of going inward to the root system of your brand and creating practical strategies for sharing your brand with the world A self-assessment and insights of the 7 essentials of an intrinsic brand.
Ethical Branding Practices
Treating others as you wish to be treated; including non-manipulative language, honest dialogue and invitation not persuasion.
Higher conscious audiences have a sensitive and accurate bullshit detector – but they are all attracted to sincerity, authenticity and originality.
A community for ethical marketers that includes exclusive content, live brainstorming, and more.
Strategic Messaging Lab
Creating the messaging of a brand, offering or initiative is one of the most frustrating and difficult endeavors in branding and marketing. We uncover the root belief, core brand language, brand voice, and implementation guide.
A day-long immersion into every aspect of your brand. Designed for executive teams, founders, partners, and solopreneurs to uncover the brand’s strategy, core language, and marketing plan.
“Justin and Emily have really helped us articulate what we stand for as a brand and effectively communicate the value we provide to our customers. More importantly, they gave us the courage to lean forward in our marketing and embrace our role as unconsultants, which has allowed us to rise above the competition and claim our unique niche in the market.”
— Bryce Hoffman, CEO/Founder, Red Team Thinking
“Even though it’s been awhile since our Root Session, I’m still experiencing the benefits of it. It’s been the most worthwhile time we have ever spent on our brand.”
— Denise Malkoon, Co-Founder, Americano Foods
Emily Soccorsy is Co-founder of Root + River, an intrinsic branding practice for defiant leaders, based on the belief that all great brands are spiritual experiences. They work with people with whom they are both spiritually and strategically aligned.
Co-authors of “Rooting Up: Essays on Modern Branding”, Emily and Justin are on a mission to inspire all leaders to go inward — and reframe and redefine the role of brands and their impact on the world.
Rooted in mission, beliefs and standards, great brands spring forth and spread their message, influence and presence. As the creators of The Deep Roots Method™, Emily, Justin and their team focus exclusively on mission-based organizations lead by soulful leaders that want to make a dent in the universe.
Their work is primarily around the overall brand strategy, the language and message of the brand and the structure of how the brand’s language is expressed and amplified. Balancing masculine and feminine energy becomes a natural part of the process.
Aside from brand strategy consulting with her counterpart, Justin Foster, she is a writer and keynote speaker on authentic branding and conscious leadership.
Let’s collaborate to ensure a transformative experience.